Stephen Ellul: Marketing Consultant Based in Malta

I’m a Marketing Consultant. Here’s What That Actually Means.

The term “marketing consultant” gets thrown around a lot in Malta. Agencies call their account managers consultants. Freelancers rebrand overnight. Everyone’s a “strategist” now. So let me be direct about what I do and how I work.

My name is Stephen Ellul. I’m the founder of The Growth Bully and a growth marketing consultant based in Malta. Over the last 6+ years I’ve helped Malta-based and international brands scale through paid media, growth strategy, and AI-powered marketing systems. I’ve worked with 100+ clients, managed over €10M in ad spend, and built campaigns across Meta Ads, Google Ads, and organic channels.

What I Actually Specialise In

I don’t do everything. I do a few things well, see my full services here:

• Meta Ads (Facebook & Instagram Ads): Campaign strategy, creative testing, funnel architecture, audience targeting, ROAS optimisation. This is my primary discipline. Energy companies, retail brands, hospitality, insurance, e-commerce, across Malta, the EU, and the US.
• Paid Media Strategy, Where to spend, how much to spend, and how to measure what’s working. Most Malta businesses have no paid media strategy. They boost posts and wonder why nothing converts.
• Growth Strategy & Funnel Design: Mapping the full customer journey from first touch to conversion, identifying drop-off points, and fixing them with the right combination of ads, landing pages, and offers.
• AI-Powered Marketing Systems: Using tools like GoHighLevel and Make to build marketing infrastructure that scales without adding headcount.
• B2B Lead Generation: Outbound and automated lead generation systems that fill the pipeline with qualified prospects.

How I Work With Clients

Retainer model only. No one-off projects, no “just run my ads for a month” engagements. Real marketing results take time to build, test, and compound. A consultant who works with you for 30 days and disappears can’t be accountable for outcomes.

Every retainer is scoped explicitly: what’s included, what’s not, and what success looks like. You work directly with me. No account managers, no handoffs.

Results

• Bajada New Energy: 70 qualified leads in 30 days from a Meta Ads campaign for solar and heat pump products.
• Liquigas Malta: 3.42x ROAS on a first Meta Ads test funnel.
• Niumee Skincare: 26.86 ROAS on a Meta Ads e-commerce campaign within 90 days of launch.
• Electrofix Renewable Energy: 1.2M impressions and 9.5% conversion rate from a targeted lead generation campaign.

Why Malta Specifically?

Malta is a market I know deeply. The challenges: small audiences (fewer than 500,000 people), ad frequency builds fast, word-of-mouth cuts both ways. The opportunity: the market is relatively unsophisticated, businesses with a proper paid media strategy can dominate faster than they could in larger markets.

I understand what resonates with local audiences, which industries are underserved, and where international brands can find traction without burning their budget on the wrong channels.

Who I Work Best With

My best client relationships are with businesses that:

• Are already generating revenue and want to accelerate growth
• Have (or are willing to invest in) a real ad budget committed to the channel
• Want a genuine strategic partner, not just someone to execute tasks
• Are willing to test, iterate, and trust data over gut feeling

Want to Work Together?

If you’re looking for a marketing consultant in Malta who operates at a strategic level and is accountable for results, book a free 30-minute growth call. I’ll review your current setup and tell you exactly what I’d change first.