Stephen Ellul — Marketing Consultant Based in Malta

I’m a Marketing Consultant. Here’s What That Actually Means.

The term “marketing consultant” gets thrown around a lot in Malta. Agencies call their account managers consultants. Freelancers rebrand overnight. Everyone’s a “strategist” now. So let me be direct about what I do and how I work.

My name is Stephen Ellul. I’m the founder of The Growth Bully and a growth marketing consultant based in Malta. Over the last 6+ years I’ve helped Malta-based and international brands scale through paid media, growth strategy, and AI-powered marketing systems. I’ve worked with 90+ clients, managed over €10M in ad spend, and built campaigns across Meta Ads, Google Ads, and organic channels.

What I Actually Specialise In

I don’t do everything. I do a few things well:

• Meta Ads (Facebook & Instagram Ads) — Campaign strategy, creative testing, funnel architecture, audience targeting, ROAS optimisation. This is my primary discipline. Energy companies, retail brands, hospitality, insurance, e-commerce — across Malta, the EU, and the US.
• Paid Media Strategy — Where to spend, how much to spend, and how to measure what’s working. Most Malta businesses have no paid media strategy — they boost posts and wonder why nothing converts.
• Growth Strategy & Funnel Design — Mapping the full customer journey from first touch to conversion, identifying drop-off points, and fixing them with the right combination of ads, landing pages, and offers.
• AI-Powered Marketing Systems — Using tools like GoHighLevel and Make to build marketing infrastructure that scales without adding headcount.
• Gen-Z Brand Strategy — Positioning brands for audiences aged 18–30 who have near-zero tolerance for inauthentic marketing.

How I Work With Clients

Retainer model only. No one-off projects, no “just run my ads for a month” engagements. Real marketing results take time to build, test, and compound. A consultant who works with you for 30 days and disappears can’t be accountable for outcomes.

Every retainer is scoped explicitly — what’s included, what’s not, and what success looks like. You work directly with me. No account managers, no handoffs.

Results

• Bajada New Energy: 70 qualified leads in 30 days from a Meta Ads campaign for solar and heat pump products.
• Liquigas Malta: 8x ROAS on a first Meta Ads test funnel.
• Niumee Skincare: 26.86 ROAS on a Meta Ads e-commerce campaign within 90 days of launch.
• Electrofix Renewable Energy: 1.2M impressions and 9.5% conversion rate from a targeted lead generation campaign.

Why Malta Specifically?

Malta is a market I know deeply. The challenges: small audiences (fewer than 500,000 people), ad frequency builds fast, word-of-mouth cuts both ways. The opportunity: the market is relatively unsophisticated — businesses with a proper paid media strategy can dominate faster than they could in larger markets.

I understand what resonates with local audiences, which industries are underserved, and where international brands can find traction without burning their budget on the wrong channels.

Who I Work Best With

My best client relationships are with businesses that:

• Are already generating revenue and want to accelerate growth
• Have (or are willing to invest in) a real ad budget committed to the channel
• Want a genuine strategic partner, not just someone to execute tasks
• Are willing to test, iterate, and trust data over gut feeling

Want to Work Together?

If you’re looking for a marketing consultant in Malta who operates at a strategic level and is accountable for results, book a free 30-minute growth call. I’ll review your current setup and tell you exactly what I’d change first.