About Stephen Ellul
I help ambitious brands and founders scale with Meta Ads, AI-powered marketing systems, and Gen-Z strategy. I'm the founder of The Growth Bully — a Malta-based digital marketing agency — and Mamori, a nutrition tech startup that won the Social Impact Award at Startup Festival 2025.
Book a Free Growth Call90+
Clients Served
6+
Years Experience
€10M+
Ad Spend Managed
Malta
Based, EU
I started in marketing because I kept seeing the same problem: talented founders and great businesses that couldn't get the world to notice them. Too much money wasted on ads that didn't convert. Agencies that treated them like ticket numbers. Strategies that looked good on slides but fell apart in execution.
I built The Growth Bully to do it differently — a lean, high-output agency where the strategist is also the person managing your account. No handoffs. No juniors learning on your budget. Direct access to someone who's run these campaigns across 90+ accounts.
Over 6+ years, I've worked with businesses across Malta, the UK, and Europe — from family-run powerhouses to challenger brands and startups. My approach combines performance advertising, behavioural strategy, and AI-powered systems to build marketing that compounds over time.
Campaign architecture, audience strategy, creative testing, and full-funnel optimisation across Facebook and Instagram. Specialising in ROAS-focused accounts from €500 to €50k/month ad spend.
Full-funnel design from awareness to conversion. Landing page strategy, lead generation systems, and CRO aligned to real business outcomes — not vanity metrics.
Automation, AI content workflows, and CRM systems (GoHighLevel) that reduce manual work and scale outreach without adding headcount.
Positioning, messaging, and content strategy built for younger audiences. Native funnel design, trust-loop campaigns, and platform-native creative that converts.
I don't just consult — I build. Every framework I recommend, I've tested live in my own ventures.
A Malta-based digital marketing agency helping ambitious businesses scale with paid media, AI systems, and performance strategy. 90+ clients served across Malta, the UK, and Europe.
thegrowthbully.com →A nutrition assistant app that helps people instantly understand whether a food product fits their health goals. Winner of the Social Impact Award, Startup Festival 2025. 2,000+ users, 70,000+ products scanned.
mamori.appBook a free 30-minute strategy call. I'll review your setup, identify your biggest leaks, and tell you exactly what I'd change first. No pitch. Just clarity.
Book a Free Growth Call