A preview of what’s inside
Three of the six categories in the full checklist.
Campaign Structure
- ☐Campaign objective matches your actual goal
- ☐Budget allocated at campaign, not ad set level
- ☐No more than 3–5 active campaigns simultaneously
- ☐Learning phase not disrupted by constant changes
- ☐CBO enabled on scaling campaigns
Creative & Copy
- ☐Hook visible within first 3 seconds of video
- ☐Copy addresses a specific pain point, not a product feature
- ☐CTA is specific and action-oriented
- ☐At least 3 creative variants active per ad set
- ☐Creative refreshed in last 4–6 weeks
Tracking & Attribution
- ☐Pixel fires on all conversion events
- ☐Conversions API (CAPI) implemented
- ☐UTM parameters consistent across all ads
- ☐Purchase event deduplicated between pixel and CAPI
- ☐Reported ROAS cross-checked against actual revenue
+ 15 more checks across Audience Targeting, Bidding Strategy, and Account Health
