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The 30-Point Meta Ads Health Check

The exact checklist I use across 100+ client accounts to diagnose why Facebook ads underperform.

✓ 30 diagnostic checks✓ 100+ accounts audited✓ 15 minutes to complete

What you'll get

A 30-point checklist covering every Meta Ads lever
Campaign structure, creative, targeting and tracking audited
Red flags that kill ROAS and how to fix them
Tested across 90+ ad accounts in every major vertical
Tested across 100+ ad accounts in every major vertical

30

audit checks

100+

accounts tested

15 minutes

to complete

Get the checklist, free

No spam. Just the checklist, straight to your inbox.

First name

Your first name

Email address

you@company.com

Monthly ad spend

e.g. 5,000 per month

Get the free checklist

A preview of what’s inside

Three of the six categories in the full checklist.

Campaign Structure

☐Campaign objective matches your actual goal
☐Budget allocated at campaign, not ad set level
☐No more than 3–5 active campaigns simultaneously
☐Learning phase not disrupted by constant changes
☐CBO enabled on scaling campaigns

Creative & Copy

☐Hook visible within first 3 seconds of video
☐Copy addresses a specific pain point, not a product feature
☐CTA is specific and action-oriented
☐At least 3 creative variants active per ad set
☐Creative refreshed in last 4–6 weeks

Tracking & Attribution

☐Pixel fires on all conversion events
☐Conversions API (CAPI) implemented
☐UTM parameters consistent across all ads
☐Purchase event deduplicated between pixel and CAPI
☐Reported ROAS cross-checked against actual revenue

+ 15 more checks across Audience Targeting, Bidding Strategy, and Account Health

Ready to audit your account?

Run the checklist yourself, free. Then, if you want my eyes on your account, book a free growth call and I will go through it with you live.

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